Archives

Click here for Randy Tinseth archives

Below is a listing of all entries posted to Randy Baseler's Journal, with excerpts.

  • April 2007

    • Magical Mystery Tour

      Well, as they say, “the future ain’t what it used to be.” But it’s sure going to be interesting. I’ve spent a lot of years looking into the crystal ball to formulate a 20-year market outlook. As of tomorrow, my...
    • Cycles

      I’m just back from the Airfinance Conference in New York, and my last official business trip as V.P., Marketing. Before I head off into the sunset, there’s a topic that’s very hot right now - and something we talked about...
    • A blog, by any other name

      As many of you know by now, and have read here in the blog, I will be putting on my blue jeans and boots in about a week and hitting the trail, after 33 years at Boeing. I promised to...
    • Say "wow"

      We’ve got a second video podcast now up and running on our newairplane.com site. This new “Webisode” continues the story of how Boeing is revolutionizing flight. And this one goes a little more in-depth about the “wow factor” of the...
    • Market timing

      We’ve talked before about how 90% of the widebody passenger airplanes in our 20-year delivery forecast are in the 200 to 400 seat market. And when you look at this segment of the market, one might say “timing is everything.”...
    • The 500

      I know we’ve said it a lot over the past several months, but we reached a milestone today that really drives home the point that the 787 Dreamliner is the most successful program launch in commercial aviation history. A follow-on...
  • March 2007

    • Dream-lifting

      If you wanted some further visual evidence that we’re getting close to our first 787 Dreamliner, you need only take a look at some remarkable photos out of Italy. Two 787 fuselage sections loaded into the Dreamlifter in Grottaglie, Italy....
    • Simply FABulous

      So much has been made of the innovative global production system we’ve assembled for the 787 Dreamliner, that we sometimes forget to talk about the key components of that system right here inside Boeing and in the Puget Sound area...
    • Podcasting the 787

      We’re venturing into the world of podcasting – and in this case it’s a video podcast. Our airplane marketing site, newairplane.com, has launched the first of several “Webisodes” that you can view online or download. We’re calling this series, Revolutionizing...
    • Healthy fleets, happy passengers

      No doubt you saw the news coverage surrounding some fairly serious air travel delays around North America last month. Not only were thousands of travelers inconvenienced, or worse – but incidents like these can and do also cost the airlines...
    • Goodbye yellow brick road

      We’ve had some pretty tough blog entries over the past couple of years. But I’m sure this one is going to be the toughest. For me, anyhow. As our friend Yogi Berra, an iconic American baseball figure, would say, if...
    • Year of the 767

      It’s been a whirlwind year or so for an airplane program that many observers had not too long ago left for dead. And I remember myself telling reporters about two years ago that we had about six months of leeway...
    • Seattle to Paris

      Fragmentation (the trend toward more frequencies and nonstops) is alive and growing in our own back yard. Take a look at this interesting interview published in the Tacoma News Tribune. Great point made by Sea-Tac Airport’s aviation director: “.. with...
  • February 2007

    • Meet the new blog

      It’s nice to get a little makeover once in a while. A little less than two years ago, we had our own, and declared we were “trading spaces” - launching a new look and new software for this blog. Now,...
    • Dream on

      We just got a look at the first production forward section of the 787 Dreamliner. And I wanted to give you a chance to see it as well. This photograph kind of makes you realize just how close we are...
    • New pilot program

      We’ve talked quite a bit lately - and especially around the Current Market Outlook – about the amazing growth we forecast in the world’s commercial aviation fleet over the next 20 years. But what about all the pilots we’re going...
    • Dashing -8

      We’ve just made available a neat 90-second program about the interior of the 747-8 Intercontinental. It was filmed inside our remarkable new -8 sales display here in Renton. My colleague Blake Emery, who has the unique title of Director, Differentiation...
    • Gaining altitude

      Almost exactly a year ago I was musing about some very encouraging financial results for Boeing Commercial Airplanes, and about the guidance for strong growth - and optimism - in the years ahead. Well, here we are, having just...
  • January 2007

    • Looking ahead

      A couple of weeks back I invoked Yogi Berra in saying that “it ain’t over ‘till it’s over.” Well, now that all the year-end orders results are in, we can talk a bit about what it all means, and where...
    • Twin engines for the long-haul

      On Monday the FAA announced that all commercial passenger airplanes, no matter how many engines, will operate under the same standards. It’s part of the agency’s release of a new Extended Twin Operations (ETOPS) rule governing long-range flights over remote...
    • Déjà vu all over again

      Looking over the final orders numbers for 2006, I just had to chuckle, recalling baseball legend Yogi Berra, who once said, “I always thought that record would stand until it was broken.” My thoughts exactly. Who’da thunk it, right? One...
  • December 2006

    • Deck the halls

      All I can say is, “Wow, it’s been an incredible year.” So many things have happened in our business in 2006 I don’t even know where to begin. I guess I can just sum up by saying that with...
    • Virtual dreams

      We’ve all been following the 787 program closely - I think that’s understandable. There’s no question that this is a big project. All eyes in the aviation world are on us as we head toward final assembly early next...
    • Shape of the future

      There’s a great expression that applies very well to events this week: “The future is now.” Or better yet, the shape of the future is a beautiful, iconic airplane called the 747. With the fabulous endorsement from Lufthansa of...
    • Out to launch

      By now I’m sure you’ve read that Airbus has gotten the official okay to go out and launch the latest version of the Airbus A350 - the 2nd industrial launch for this airplane in 14 months. And in general,...
    • Liberalization

      Each time we update Boeing’s Current Market Outlook, and really just about every time I deliver a presentation on the road, I talk about the concept of “liberalization.” And simply put, liberalization in this context refers to the phenomenon...
  • November 2006

    • Talkin' turkey

      Media reports say that EADS/Airbus is poised to launch the latest version of the A350 very soon. So I thought this would be as good a time as any to summarize the Boeing view on the “XWB” based on...
    • Start me up

      Startup airlines. There seem to be new ones popping up every day. Around the world, the numbers are staggering. Of course, all airlines were once startups. And some relatively recent startups have enjoyed enormous success and have evolved into...
    • China magic

      I just spent the past couple of weeks in China. Annually, we present our new China market 20 year forecast and product strategy overview. This year my colleague John Bates accompanied me to give the detailed product briefings. We...
    • Air mail

      Over recent months I've noticed that a lot of the comments we get are not only comments, but also pose some thought-provoking questions and raise some interesting issues. So as I've done occasionally in the past, I'd like to...
  • October 2006

    • 3Q 2006

      Earnings day tends to be a big event around Boeing. Yesterday was no exception. And as we heard from company leaders, our third quarter results reflect Boeing's continued focus on executing our business plan and keeping our promises to...
    • Added revenue

      Since the successful launch of the 747-8 program last year, and the great response to the freighter (44 freighter orders from five customers to date), as well as orders for 3 VIP models, we've been having more and more...
    • Good as gold

      Typically when I'm out talking about commercial airplanes, what seems to get all the attention is our strategies and our newest products. But another big piece of the story is services and support. I haven't talked much about this...
    • Staying focused

      The production issues in the news concerning the A380 program have led to the usual questions for me and many others here at Boeing. As can be expected, in the media there's some intense interest in the question of...
  • September 2006

    • Good Hope

      I had always heard that Cape Town was a beautiful place to visit. Last week, I had the opportunity to go there and see for myself. I was in South Africa for the African Aerospace & Defense exhibition at...
    • A-maze-ing airplanes

      I've been accused of being corny before. And that's okay. But I would not be doing my duty as a Boeing blogger if I didn't share with you a couple of a-maze-ing photos. Like a flying cathedral, the Large...
    • Taking flight

      A first flight is always something to see. It's the “moment of truth” in an airplane's early life. It says, “Yeah, we designed this thing, and now we'll show you that it can actually take to the air.” We've...
    • Change at the top

      By now you've read or heard about the big changes here at Commercial Airplanes. Our new president and CEO is Scott Carson. Alan Mulally has joined Ford Motor Company as president and CEO there. I know Scott and work...
  • August 2006

    • Father still knows best

      Tales of double-deckers, double-aisles, and how the space behind the flight deck became what it is today. It's all covered in a new book by Boeing's own Joe Sutter, the engineer and retired BCA executive now affectionately known as...
    • Made in the shade

      Every once in a while I like to go through the comments, with an eye toward what's getting people worked up. Recently we talked about the demonstration at Farnborough of the electronic window shades on the 787. And it...
    • Father knows best

      “You know, this is one of the great ones.” That’s what Charles Lindbergh once said to Joe Sutter. He was talking about the 747. He might just as well have said it about Sutter himself, the Boeing engineer who...
    • Dreamliner notebook

      There's a lot of interesting stuff going on lately. And what with Farnborough and summer vacation, it's been a challenge to catch up. But let's begin with the re-launch of a very cool Website. You may have visited newairplane.com...
  • July 2006

    • Heading into August

      Before we enter into the traditional August lull in the aviation world, I wanted to share a few additional thoughts and items coming out of Farnborough - including some great news coverage at the show. At the DreamSpace exhibit,...
    • 2Q 2006

      Back in Seattle just in time for the release of Boeing's second quarter earnings report. And taking a look at the data, I just have to reflect on the hype surrounding orders at Farnborough last week. As someone said...
    • Aisle be back

      FARNBOROUGH, England - It's something of a tradition at air shows for us to visit the exhibit areas of our competitor and for them to do the same. You may recall that last year at Paris it made for...
    • Weight watchers

      FARNBOROUGH, England - They say it was a bit cooler here today, and perhaps that's true. But to me the humidity seemed higher, so it felt even more sweltering at the air show grounds. An umbrella came in handy...
    • Flying circus

      FARNBOROUGH, England - And now for something completely different. A little change of pace. Some flavor of what's happening on the ground at the air show while the airplanes are soaring overhead in the searing heat this week. The...
    • The X-files

      FARNBOROUGH, England - For most people, Day 2 at the big air show probably meant a second day of sunstroke and perspiration. I don't know if this is yet record heat, but this has to be one of the...
    • Counting crows

      FARNBOROUGH, England - I know this is supposed to be a week-long marathon, and we're supposed to pace ourselves, but today was a sprint from start to finish. It began on the broadcast viewing platform overlooking the airfield bright...
    • 777 on stage

      FARNBOROUGH, England - A brief note from the show grounds today. I had to mention the big beautiful bird that has arrived at Farnborough. Early this morning Taiwan's EVA Air landed at the airfield with a 777-300ER in special...
    • They say it's your birthday

      LONDON - I can't think of a more fitting way to kick-start the Farnborough Air Show, which begins tomorrow, than to celebrate a big milestone for The Boeing Company. Call it a birthday, call it an anniversary, but 90...
    • In the year 2025

      There was a pop song in the late 1960s called, "In the Year 2525." Aside from projecting a very gloomy outlook for the future, the song's performers, Zager and Evans, also have the dubious distinction of being the only...
    • Leapfrog

      A quick Google search will tell you that "leapfrog" is a children's game in which one player "leaps" over another player's back. So, you might say, "Randy, what's that got to do with the current state of commercial airplanes?"...
  • June 2006

    • Now boarding

      In the U.S., this coming weekend is a huge one for leisure travel. A lot of people will be flying. And if you're like me, the process of boarding an airplane can be, shall we say, a real challenge....
    • Big airplanes

      There's a saying we hear a lot in the business: big airplanes are hard. Meaning, it's very challenging to build a large commercial airplane. And in the past week or so, we've all been reminded of this simple truth....
    • Myth-busting

      I just got back to Seattle from a trip that took me to Paris, among other places. And in Paris, as I mentioned the other day, the 62nd Annual General Meeting of IATA was underway last week. The International...
    • Growth in the air

      This is probably going to be no great surprise to anyone who's flown on an airline lately. More of us are flying, and on more flights. The International Air Transport Association (IATA), which just held its annual "World Air...
    • On-time arrival

      I'm sure everyone's noticed all the media coverage speculating on what Airbus is going to do about the airplane currently known as the A350. It's a meaningful discussion because it centers on the important "middle of the market" -...
  • May 2006

    • Winging it

      I guess you just can't keep a good airplane down. Or at least the wings. And maybe other parts. For instance, I see that a woman in California is building a house out of parts of a 747 jumbo...
    • California dreamin'

      Something very significant took place yesterday, for both the Boeing Company and the commercial aviation industry. In Long Beach, California, AirTran Airways and Midwest Airlines took delivery of the very last Boeing 717s. The 717 program produced 156 airplanes,...
    • Meet me in St. Louis

      One of the things I talk about a lot is airplane performance. But for a little change of pace I'd like to talk a bit about business performance. And I mean talk. I've nearly talked myself hoarse these past...
    • Weight another minute

      After our blog the other day, "Weight a minute," about the 747-8F and the A380F, a bunch of you weighed in yourselves. As in, wait a minute Randy, you conveniently neglected to mention that the A380F has more range!...
    • Nuts about blogs

      Southwest Airlines, welcome to the blogosphere. Southwest, an outstanding Boeing customer, has decided that blogging is not so nutty, and started up the Southwest Airlines Blog">Nuts about Southwest blog a couple of weeks ago. As Southwest proclaimed in its...
  • April 2006

    • Weight a minute

      I've heard that the competition is complaining that Boeing is out there "grossly exaggerating" the weight differences between the A380 freighter and the new 747-8F - to make the case that the 747-8 freighter is more efficient than their...
    • "China rocks!"

      I got to witness history this week. And that's no exaggeration. I was one of about 5,000 Boeing employees in the Everett factory on Wednesday when Chinese president Hu Jintao paid a visit. An Air China 747-400 rolls to...
    • Office hours

      Sometimes I travel to where the media is, and sometimes they pay me a visit here in Seattle. This week, I got to talk with a couple of international reporters without having to go any farther than the lobby...
    • Big blue doors

      One thing you have to say about Boeing's Everett, Washington facility - they like to do things in a big way up there. This sweeping view of the Everett factory gives you some sense of the huge scope of...
    • Max headroom

      I got this email some time back from Dale in Melbourne, Australia, and I've been meaning to address this very subject here in the blog: Randy, could you please clarify a couple of points for me? Is the 787...
  • March 2006

    • Latin rhythm

      In the commercial airplanes business, there's been so much talk lately about burgeoning markets in places such as China and India, that sometimes another rapidly growing region gets left out of the discussion. That's probably what led Carlos V....
    • War of inches

      Airplane interiors - now that's a topic that really gets people squirming in their seats! The blog we did a couple of weeks back about the so-called "7 inch" difference between the A320 and the 737 turned out to...
    • Breakfast in New Zealand

      I'm back in the office, and getting caught up after several weeks' travel. And since I've been gone I've noticed that trees are now in bloom and Spring has sprung already in Seattle, which is always a good sign....
    • Width is which?

      There's a misleading statement popping up lately in the media. It's even come up in discussions with reporters here in Australia and New Zealand this week. So I think it's important to take a moment to set out some...
  • February 2006

    • Going Intercontinental

      At the air show in Singapore this week, you may have heard that it's been a real hot one. In more ways than one. It's been rather humid and in the upper 80s. I know that our exhibits are...
    • Uniquely Singapore

      The advertising campaign promoting Singapore tourism these days is called, "Uniquely Singapore." My uniquely Singapore moments began the night I got into town for the Asian Aerospace 2006 show, and they haven't let up since. I began my visit...
    • 5K run

      It's not every day you get to deliver 5,000 of a single airplane type, AND set a Guinness World Record in the process. It all happened at a little celebration yesterday in Renton, home of the Boeing 737 Program....
    • Dash 10

      If it's a new year, then it must be time to city-hop through Europe once again, chatting with customers, industry investors, supplier partners, and media. I just spent an enjoyable couple of weeks traveling to Ireland (Dublin and Shannon)...
    • Guidance

      You can measure success as a company in a lot of ways. For me, a measure of success for Boeing Commercial Airplanes right now is the plan we have in place for tomorrow, and the validation in the marketplace...
  • January 2006

    • Not easy being green

      I've heard of credit cards giving you cash back on your purchases, but how about cash back on a purchase of a huge commercial airplane? Maybe you've seen the piece in Flight International. Basically, the story goes, Airbus says...
    • Annus Mirabilis

      Indeed it has been a “year of wonders,” not the least of which because of the ability of this blog to reach people around the world. When I think about what an amazing year we just witnessed in the...
    • Field position

      We're in the midst of a bit of a fever here in the Pacific Northwest. The local team, the Seattle Seahawks, is one game away from the "Super Bowl" of American football. So forgive me if a few sports...
    • Future tense

      At the beginning of a new year, there's a lot of discussion about the previous year and the perceived Boeing - Airbus "horse race." We've already talked a little bit about the Boeing side of the ledger - 2005...
    • Vr and beyond

      In pilot-speak, VR is rotation speed, or the point at which an aircraft begins to rotate its nose into the air for takeoff. I think it's a good analogy for Boeing's trajectory as we look back on the past...
  • December 2005

    • Milestones

      The first full day of winter is as good a time as any to reflect on the year that's coming to a close. Especially since we've reached some remarkable milestones that I'll talk about in a moment. The onset...
    • Qantas leap

      Yesterday we got the great news that Qantas has selected the Boeing 787. It's a big order, from a big player in the industry, in what's shaping up to be a big year for the Dreamliner. But let's talk...
    • D.C. flurries

      There’s at least one thing Seattle, Washington, and Washington, D.C. have in common. They both go a little bonkers at the first sign of winter weather. Earlier this week I flew into D.C. in the midst of a few...
  • November 2005

    • Sentimental journey

      Every airplane we produce is a sentimental favorite to someone. And I’ve taken the time to talk about some of those sentiments here from time to time. So as production progresses on the last 717-200 - which will be...
    • Sleepless in Dubai

      Sleepless in Seattle has nothing on Sleepless in Dubai. That and other interesting tales in a minute, but first, the big news out of the air show. Sunday was the first day of the 2005 Dubai Air Show, and...
    • Looking for a win

      Tomorrow is going to be a big day in Seattle, for sure. No, this has nothing to do with commercial aviation. It has to do with hometown, or at least home state, rivals. It's the big football game between...
    • "8" and still great

      It's been a long time coming and we've gone through a number of phases where we thought it was just around the corner. But today I can tell you, with more than a little excitement, that we've officially launched...
    • Into the record books

      "Going the Distance" has seldom had greater meaning than at this moment. We've made aviation history today by setting a world record for distance traveled nonstop by a commercial jetliner. It's a personally exciting milestone for me because I...
    • Double-take, single-aisle

      A couple of months back I touched on the speculation in the industry about a future single-aisle product to replace the Boeing 737. I basically said don't believe the talk that a replacement is "just around the corner." Well,...
  • October 2005

    • Gotta wear shades

      There's some good stuff to take away from Boeing's third quarter earnings report today. And continuing good news perhaps for the local sunglasses business, too. I'll explain that in a minute. But first, what the Boeing 3Q report essentially...
    • Investing in the future

      I get a lot of questions when I'm out traveling around. Many times those questions begin with what you might call a "leading statement." Such as: "Airbus has developed more new and derivative airplanes than Boeing over the past...
    • China and the next 20 years

      I recently returned from almost two weeks in China. And as always when I travel, I got to talk with a lot of people about the aviation industry. While we were there, my colleague Randy Tinseth and I presented...
    • October surprise?

      So Airbus has officially launched the A350. Nobody should be at all surprised. Well, maybe there is one surprising aspect to all this. The fact that it took them so long to respond to the 787. I suppose 23...
    • Flying fish

      Sometimes there's a story that's just too fun not to mention. For instance, the debut this past weekend of one incredible-looking airplane. When you live in this part of the world you're never very far from salmon. So it's...
  • September 2005

    • Poll position

      I try to read a lot of industry-related periodicals to stay on top of various opinions about commercial airplanes and Boeing products. In particular, I always look forward to reading Airfinance Journal's annual poll. The 2005 Investors' and Operators'...
    • From the flight deck

      "This is your captain speaking. We hope you're enjoying your flight as much as we are up here on the flight deck." Maybe you won't hear those exact words from your pilot, but when you look at the recently...
    • Leg room

      Recently I was talking about how airplane seat designers have come up with ways to give passengers more personal space without affecting an airline's bottom line. You'll be seeing this new generation of seats on the 787 Dreamliner. But...
    • Orders and deliveries

      Underscoring the progress we've made in 2005, another very significant airplane order came in this week. LOT Polish Airlines will purchase seven 787 Dreamliners. In a head-to-head competition with the A350, LOT says it chose the Dreamliner after a...
    • Nobody wins

      Two things are certain at times like this. First, we greatly disappoint our customers. And second, we strengthen our competitors. We've been through three previous strikes by machinists in my 31 years at Boeing. The most recent one was...
  • August 2005

    • Leading by a nose

      Just in case you didn't hear about it yesterday, we had another major milestone in the development of the 787 Dreamliner. In Wichita, Kansas, Boeing and our 787 partner, Spirit AeroSystems, unveiled the first all-composite "nose" section for the...
    • Freight that flies

      Last week one of the world's largest package delivery companies ordered eight 747-400 freighters. It's a good reminder of the fantastic staying power of the 747. But it's also something much more. You don't have to go any further...
    • The bottom line

      Something everyone seems to want to talk about when they talk about flying is the comfort, or lack of it, in their seating. I think the 787 will be a fine addition to the Boeing family, but what will...
    • Blogging the stratosphere

      I would not be true to my blogging self if I went too long without a tip of the hat to the folks at Connexion by Boeing. Last month Connexion hosted bloggers and reporters for a demonstration of high-speed...
    • Goodnight, Peter

      When I last wrote about ABC News anchor Peter Jennings back in April, we were all hopeful that he would win his battle with lung cancer. Sadly, it was not to be. Jennings died last night at his home...
    • Plane truth

      A pretty good article this week in the King County Journal, a Seattle-area newspaper, points out that orders in 2005 for 737s alone are already far more than Boeing received in total orders of all airplane models in all...
  • July 2005

    • Worldliner on Broadway

      The 777-200LR World Tour has been around the globe and back again. The world's longest-range airliner has been to Beijing, Dubai, Paris, Taipei, Karachi, Singapore, Mexico City, and a bunch of other cities and countries since the tour began...
    • Shark fins and bullet trains

      Recently, Boeing finalized the exterior look of the 787 Dreamliner. And we sure heard about it after we released the new images. I'm so glad the 787 success is going to put Boeing back on top with recent key...
    • More passengers, more range, no more X

      You may have heard talk about the proposed 737-900X. Well, it's talk no longer, and it has a new designation: Boeing 737-900ER (Extended Range). Back in May, Lion Air, the Indonesian low-cost carrier, said it intended to purchase up...
    • The magic is back

      A recent poll of readers of "Conde Nast Traveler" magazine found that 87% of the seasoned travelers who make up their readership listed airplane seating quality as the feature they would most like to see improved. I mention this...
    • It's in our hands

      We had a little bit of news at Boeing just before the Independence Day holiday. You may have heard that a new CEO took the reins of the company. And he's already paid a visit to us here in...
  • June 2005

    • Reality check

      As I look through the surprising number of order announcements at the Paris Air Show, my mind quickly runs back to air shows of the past when there were similar feeding frenzies. Farnborough Air Show 2000, for example. Back...
    • Timing

      One of the key stories to come out of the Paris Air Show last week had to do with the future of the Boeing 747. In a news briefing during the show, Commercial Airplanes President and CEO Alan Mulally...
    • Moving forward

      Just as you're recovering from a couple of weeks of Air Show frenzy in Europe, you come home to some disappointing news. Basically, over the weekend, Air Canada cancelled its order for 777s and 787 Dreamliners. The Air Canada...
    • To the finish line

      All I can say is, you just never can predict what's going to happen in this business. If you'd told me that Boeing would have ended the week with orders and commitments for nearly 150 airplanes, I wouldn't have...
    • Hot day in Paris

      The weather and the activity heated up during the second day here at the Paris Air Show. As temperatures rose, so did Boeing's interactions with customers, suppliers, government officials, media and Wall Street types. There's a positive buzz at...
    • Monday at the show

      The first full day of activity at the Paris Air Show sure bustled with events. And I mean from the moment we hit the road very early in the morning to the time we headed back to the hotel...
    • Bonjour de Paris

      Well, I'm on the ground in Paris. And the whirlwind is under way. I've already met with dozens of reporters both here and in London, and we're just getting warmed up. Le Cirque du Bourget has begun! Boeing's big...
    • 2024 vision

      I'm in London today, presenting Boeing's 2005 Current Market Outlook (CMO). Typically we do this each year around the time of the big international air shows in June and July. With the Paris Air Show coming up next week,...
    • On to Le Bourget

      It's almost Paris Air Show time again. It comes around every two years, and sometimes it seems as if we start working on the next one right after it's over. We're already planning for the 2006 air show in...
  • May 2005

    • Setting the stage

      There's an excellent, wide-ranging piece in Airline Business entitled "On a roll." Since the Web article is accessible only by subscription, the magazine has kindly provided us a PDF version of the article that you can read here. It's...
    • Two launches and a first flight

      One of the launches I'm talking about today is actually a new Boeing blog I think you'll be interested in. But first, the first flight. A new blue airplane has taken to the skies over Puget Sound. It's the second...
    • Kangaroo hop

      I've been doing a lot of traveling lately. What else is new? London and New York recently, and last month a trip Down Under. That journey got me thinking about airport congestion, which I'll get to in a moment....
    • Back to the future

      A few days ago I talked about the fact that Airbus airplanes can certainly fly nonstop, point to point, but that their forecast and product strategy is rooted in a historic hub and spoke system. They're selling a huge...
    • What's the point of P2P?

      On my recent trip to Europe I flew non-stop from Seattle to London. But my destination was actually Geneva, so I had to make a connection at Heathrow Airport. Do you think that if there was a non-stop option...
    • Dream(liner) team

      On Cinco de Mayo many people celebrate with food and song. What do you say, today we also celebrate a cornucopia of new possibilities for air travelers? Think Detroit to Shanghai. Non-stop. Northwest Airlines (NWA) just announced a significant...
    • Boeing 001 Experimental

      Great story this week in the Seattle Times. It's an update on the flight-test program underway right now for the 777-200LR Worldliner. This is an amazing airplane, and they're putting it through the full gamut of stall tests, engine...
    • Your point of view

      The other day we were talking about the "rapid rewards" of non-stop flights. It was a fun play on words. But the fact is, non-stop flights are designed to get passengers from point A to point B without getting...
  • April 2005

    • A hot rod's final delivery

      It's been an incredible week, the likes of which we haven't seen in a while. First Air Canada and then Air India announce they're selecting 787s and 777s to renew their fleets. Then you throw in the A380 first-flight...
    • Big bird aloft

      Bien joué. Well done. Anyone in aviation can tell you that first flights rank way up there on the list of exciting, memorable, and emotional highlights in our industry. You might even add "spine-tingling" to those descriptions. So, it's got...
    • O (Air) Canada!

      A few days ago I was talking about the concept of a "game changer." Well, the news this week is really re-defining the meaning of "game changer" in our industry. Just for starters, Air Canada changed the game big-time...
    • Rapid rewards

      There's a great piece out this month in Air Transport World, if you get a chance to see it. It's essentially a profile of Southwest Airlines and its CEO, Gary Kelly. What really caught my attention is a section...
    • The game changer

      Wow. That's about all I can say. Wow. Well, okay, there are a couple of other things I can say about the excitement around the world for the new 787 Dreamliner. Our newest launch customer is Korean Air Lines,...
    • Five card draw

      I'm not a poker player. But I know enough about the game to realize that the way Airbus might play it would get them thrown out of any Las Vegas casino. What I'm taking about is the government "launch...
    • Godspeed, Peter

      I'd like to say a word about a real gentleman from the broadcast media who just got some sobering news. Peter Jennings of ABC's World News Tonight announced this week he's been diagnosed with lung cancer. As Jennings himself...
    • Trading spaces

      It's not exactly "Extreme Makeover: Blog Edition." Maybe something more along the lines of "Trading Spaces." Whatever you want to call it, we've got some new software and a new look, and I couldn't be more thrilled with our...
  • March 2005

    • Beer and Wiener schnitzel

      I'm back recently from spending 10 days bouncing between 5 countries. I'd like to post a few thoughts about the adventure. The trip was a great chance to meet again with reporters, airlines, airplane finance people, investors, and industry...
    • In focus

      We've had an interesting couple of weeks as a company, that's for sure. But none of that has made a bit of difference down here on the ground. The focus at Commercial Airplanes is, as always, on our customers...
    • Extended twin-engine operations

      One of the more gratifying parts of doing what I do is hearing from so many people who have such an interest in everything to do with airplanes. And I'm constantly amazed at the depth of knowledge folks have,...
    • First flight of the Worldliner

      We've been going out around the globe for the past several years telling Boeing's story very aggressively. In fact I just got back from a long trip to Europe talking with people across the Continent about passenger desire for...
    • What happened to "4 engines 4 long haul"?

      A few weeks ago I was in Washington, D.C., talking with a lot of people about aviation and all of the changes that have been going on in the industry in recent years. These changes are being driven mostly...
    • Viking dreams

      In case you haven't heard, Icelandair has just joined the 787 Dreamliner family. Over the weekend they announced a firm order for two of our new airplanes. It's inspired me to come up with some warm words for our...
  • February 2005

    • Luck 'o the Irish

      St. Patrick's Day may still be a couple of weeks away, but we've already found our four leaf clover - some really fantastic news coming out of one of the world's leading low-cost airlines. Ryanair Chief Executive Michael O'Leary...
    • Talking airplanes with Peter Jennings in Renton

      Last week we had a wonderful opportunity. ABC World News Tonight, one of the top television news programs in the U.S., sent its anchorman, Peter Jennings, to Seattle for a couple of days of live broadcasts. For a report...
    • The Worldliner on a roll

      On Tuesday, we held a small party for about 5,000 of our closest friends - employees, airline representatives, suppliers, international media, government and community leaders - at the plant up in Everett, WA. I guess you could call it...
    • Going the Distance

      Today I'm delivering a Valentine to the newest member of the 777 family, the 777-200LR (Longer Range). The first 777-200LR rolls into the paint hangar for a new look. The new airplane makes its debut on Tuesday, February 15,...
    • Advancing the "Queen of the Skies"

      One of the big questions I hear on the street these days is: What's happening with the 747 program? It's a fair question. The 747 is an awesome flying machine. They don't call her the Queen of the Skies...
    • 737NG: The Next Generation for Japan and the world

      Woke up to some really terrific news this morning. Japan Airlines (JAL) has decided to introduce the Boeing 737NG (Next Generation) airplane to its domestic network. This is a great day for us and for JAL's passengers. It's really...
    • 787, China, and the next 20 years of flying

      Well, there was big news while I was on the road last week. Great news from China, and a new name for a new airplane. Our new airplane is now the Boeing 787 Dreamliner. It's a plane designed with...
  • January 2005

    • Buzz in the blogosphere

      Who ever knew that the musings of an airplane marketeer could set off such a buzz in the blogosphere? Turns out, since I started rambling in cyberspace, this page has gotten quite a bit of attention. I think it’s...
    • After the unveiling

      What a week — I’m sure the folks who put on the big event in Toulouse are relieved that it has finally happened. It was quite a show from what I have seen, and I’m sure a good time...
    • The A380 rolls out

      Today is a blue shirt and red tie day. I’m doing some TV interviews on what Boeing thinks of the A380 on the day of the big unveiling event. And in the days leading up to it, I have...
    • Seattle

      Happy New Year, and welcome to my new Web journal. Talk about a new year’s resolution - I’m starting the year by entering the Internet, and I’m looking forward to it. I hope it will help solve one of my...