Dream event

The July 8 rollout - or “Premiere” - of the new 787 Dreamliner is a little over a week away. And it has generated such worldwide interest, that Boeing is going to make the event available to viewers around the globe.

Between the breakthrough aviation technology going into the Dreamliner, and the communications and show biz technology going into the Premiere event – it’s shaping up to be an astonishing weekend.


A big celebration is in the works for the debut of the 787 Dreamliner.

And we’ve come up with some ways you can check out the 787 Premiere, so you won’t have to miss it, no matter where you live.

We’ll be broadcasting the Premiere to more than 45 countries by way of 35 satellite TV networks. Satellite information for those of you who subscribe to or receive satellite television can be found on the Boeing Website.

We think the event could reach 100 million people or more internationally through Direct to Home Satellite, making this one of the largest corporate television broadcasts in history. It will be broadcast in Arabic, Chinese, English, French, German, Italian, Japanese, Korean, and Spanish.

A potential 12 million viewers in the U.S. may view the ceremony live via DIRECTV and Dish Network.

And we’ve arranged to Webcast the entire event. The Webcast will potentially reach several million Internet users.


The 787 Premiere will be Webcast live on July 8. You can click on the image to go directly to the site.

Of course, some 15,000 or so people, including Boeing employees, supplier partners, customers, and other dignitaries will be on hand inside the 787 factory in Everett when the first Dreamliner is officially revealed.

Demand has been so high that we’ve secured the use of Qwest Field in Seattle – for another 25,000 or so employees, retirees, and their guests to view the event live.

Live remote sites will host up to 30,000 more attendees participating via two-way satellite in Japan, Italy, and locations in the U.S. And as many as 90 other locations around the world involving 787 customers, partners, and Boeing employees will host viewing events.

The July 8 event is going to be the kind of celebration you don’t see every day. Emcee of the Premiere will be U.S. broadcaster and author Tom Brokaw. Brokaw will share the stage with Boeing Chairman, President and CEO Jim McNerney, Boeing Commercial Airplanes President and CEO Scott Carson, and 787 Program Vice President and General Manager Mike Bair.

Some of you may have already gotten a “sneak preview” of what’s to come. But I guarantee you’ll want to stick around for the big event on the 8th of July. As they say: “You ain’t seen nothin’ yet.”

Comments (3)

Chris C (South Africa):

WOW! The 787 is simply a superb looking airplane!! Very fresh, sleek, efficient and smart looking! Your 787 Premiere sounds outstanding, and no doubt it will be a huge success. Wish I could be there!!

Saj (London, UK):

Sneak peek or otherwise, employees, media, airlines and enthusiasts alike will be glued to whatever source they can lay their hands on for this monumental event.

Any rollout is special.

The 787 is unique in that it is the first of a new generation. The real airplane for the 21st century.

As fragmentation speeds up, liberalisation and freedom to fly direct without stopping at congested hubs will ensure the 787 will have a bright future.

Like its sister 767 and 777, the big Boeing twins have proven time and again that the strategy Boeing has stuck to for over 25 years is correct.

The 787 is just the beginning of a new chapter in that legacy.

I look forward to seeing the 787 in Dubai, if its there for the show- otherwise Farnborough 2008 is a set date!

not in the bag:

I've got to hand it to Boeing; they certainly know how to put on a good dog and pony show. The fact is that even after decades of manufacturing experience, composite structure layup is still a tedious, uncertain process, more art than method, especially with large, monolithic pieces which must (I suspect) be necessary to build a commercial passenger plane (fighter planes are much smaller). Flaws overlooked can lead to catastrophic failure as they can propagate very suddenly through the carbon fiber - resin matrix. I certainly hope Boeing has not designed the wings as a monolithic structure without a framework; if so a failure in this highly stressed structure could lead to a wing falling off in flight!

Even if the design is safe and solid, which is more likely than not; I suspect Boeing will not be able to meet their over ambitious schedule requirements, and will face contract penalties, which for a company relying on thin margins on huge revenues can be disastrous.

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