100 days

It’s been a little over a hundred days now since I’ve been the “Randy” in Randy’s Journal. And borrowing a page from American political tradition, I thought it would be “prudent” (with apologies to Dana Carvey) to look at where we stand “at this juncture.”

After a little downtime here in August, we’re about to enter a very busy and exciting period. We’ll have the first flight of the 787 Dreamliner. And I’ll be heading off to Europe and China and then to Australia and New Zealand.

No doubt, as I visit with friends, colleagues, and journalists later this year, they’ll want to talk about Randy’s Journal. One of the more surprising aspects since my succession into this position three months ago has been how often people come up and ask me about the blog.


It’s been about 100 days.

By design, this endeavor was intended to be low key, and we didn’t set any particular expectations for the blog. At the time we started, corporate blogging was just dawning. And even today, high-level blogging executives are a rarity. Back then, we certainly didn’t know what to expect.

Which makes it all the more remarkable that today we have tens of thousands of individuals visiting this Boeing blog each month. We’ve had visitors and comments from more than 40 countries around the globe. I’d say that’s pretty good results.

We’ve made various blog hotlists, and been talked about in major media articles and blog posts about the growing profile of corporate blogging.

So, I’ve really come to understand the potential of this new medium, and I want to take this opportunity to say it’s been great to share some thoughts during these 100 days.

We’ve had such a wide variety of comments welcoming me to this world – from the “Hello, hello” post, to your great response to the Boeing 7-Series and Dreamliner Premiere discussions. This is a valuable dialogue that I hope will continue to grow.

Along these lines, I really heard you loud and clear with the Sound of silence post - here in the comments and on forums such as Airliners.net. Thanks for the great feedback. Most of you got the point that when it comes to what we hear inside the cabin, it’s about both the quality of the sound and the level of the noise.

It was a lively conversation and I hope you enjoyed it. So keep letting me know what you think. Your comments are always welcome.

And I’ll get to work on the next very busy 100 days or so.

Comments (10)

Paulo VF (Portugal):

Well it´s seems like you do read Airliners.net! But don´t ever forget Randy, most of users are pro-American, frenetic Airbus bashers! For them everything that comes from Boeing is so so good, and from Airbus so so bad and wrong and worse! 100 days after, i can congratulate you, you won great "battles", but difficult time are still ahead! =)

Saj (London, UK):

Its been a distinct pleasure mixed with an all new flavor to read the thoughts and comments of your blog over the last 100 days.

More importantly, corporate blogging is such an integral tool for businesses, the transition from Randy B to yourself is one that will likely never be replicated elsewhere.

I certainly look forward to the next 100+ journal entries, let alone the next 100 days!

Hats off to you!

Rohit Bhargava (Washington DC):

You've done a great job filling some pretty big shoes and bringing your own voice to the blog. The photo along with your post on reaching the hallmark of 7000 orders was brilliant ... illustrating the plane, using real employees, and taking a photo from overhead (naturally) to commemorate the occasion. This is the way companies should blog.

Felix (Taiwan):

Other than any recent updates on the 787 first flight, are there any updates on the 787 interior cabin design? For instance, a boeing customer-designed interior photo perhaps.

Norman (Long Beach, California, United States):

I love Airliners.net. I go there many times a day.
This is the best web site to find out all the news
and views when it comes to civil aviation, thier are also plenty of pictures of military aircraft.

Chris C (South Africa):

Mr Tinseth, you journal entries are excellent, well thought out, and above all, very professional! Thanks for keeping all us very informed and enlightened regarding the phenomenal Boeing Company!I too look very forward to the next 100 plus entries from you! Roll them' 747-8 orders in!

Everett (Beijing,China):

You blog is very good.It tells many thing about airline industry.I'm glad to see the state of the industry continues to be good and the profits of airline industry keep rising.

Carlos (Cape Town, South Africa):

Randy's Journal is a blogging success story. It takes many things in order to roll out a blog that thrives - especially for a company of Boeing's stature. Foremost among these are dedication to the blog and a passion for the content.

I'm glad to say that both are evident in Randy's Journal, and that reading this blog is a pleasure. Bring on the next landmark!

KC Chew (Kuala Lumpur, Malaysia):

After reading the long distance record of B777-200LR from HKG-LHR, I am wondering of the next level of ultra long range. That an aircraft can travel with full passenger/cargo load to any point on earth non-stop (plus reserves), i.e. between two antipodal points, eg WLG-MAD, KUL-UIO, PER-BDA. Typically, a distance of 12500 miles (10870 nm) and probably a flight time of 23-24 hrs. Are there any antipodal routes that could be as popular as the kangaroo route, LHR-SYD?

Bruce Abbott (Vancouver,BC,Canada):

I am Canadian,and I am a long time admirer of Boeing. I work in the forest industry and have had the pleasure of working very close to the Boeing Vertol BV107. What an incredible aircraft! Day after day this type performs its duties- flying logs off some very steep terrain in often quite nasty weather-with such incredible ease. And I know the pilot's love it because in the right hands it can really show its stuff. To my way of thinking this shows the uncompromising effort of the Boeing team of that era to produce such an amazing aircraft! Do now what they did then and Boeing will continue to be the the best damn aircraft of any in the world today. Keep up the great work you guys.

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