Talk about “building” momentum.
Korean Air has taken the Dreamliner Premiere to new heights. They’ve wrapped their entire headquarters building in Seoul with a giant image of a 787 taking off – in Korean Air blue – along with the words, “787 Dreamliner, Special Expectations.” And that’s no stretch.
Korean Air’s headquarters will remain “wrapped” in the 787 Dreamliner through the end of the month. Click on the image to view a video of the wrapping project. Photo and video courtesy: Korean Air.
The wrapping project took eight days - with 20 to 30 men working each day, attaching more than 300 pieces of film onto the building’s surface. They tell me that all the pieces lined up together would stretch 2.8 kilometers.
Korean Air is a launch customer of the Boeing 787, with 10 Dreamliners on order. Photo courtesy: Korean Air.
Korean Air’s Aerospace Division has participated in the 787 program from the development stage, including facilities investments in Korea and the manufacturing of six major parts such as the aft fuselage and wingtip.
I guess I can totally understand the emphasis on “Special Expectations.” The enhanced efficiency and passenger comfort of the 787 will help Korean Air expand its long range routes and widen its network to South America and Africa.
The airline tells me they expect the Dreamliner will be a “pillar” in Korean Air’s future fleet.