Details, details

As I head off on my annual trip to Australia and New Zealand (with stops in Japan and Korea, too), I wanted to steer you toward some great new industry info that’s just available.

Many of you know that we release our new Current Market Outlook (CMO) each year around the Farnborough or Paris air shows. Then a couple of months later we release a “book” version of the report, with a lot of fascinating data behind our outlook.

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Useful data indeed. The 2008 Current Market Outlook book is 60 pages of info and insight. A complete reference guide to the future of air transport. Click the image above to go to the pdf.

That book is available now on the Current Market Outlook page. You can download the entire report here. (4MB pdf). The CMO also happens to be the cover story of the current issue of Boeing Frontiers.

While we’re on the subject of new content, the enviro.aero site has just been refreshed with new content and a new blog, called Plane Talking. The new look amounts to a more attractive and informative resource for the flying public on aviation’s environmental progress, with a focus on climate change.

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Click on the image to go to enviro.aero.

In addition to the new blog, there’s an animated illustration of how the industry is making environmental improvements at all steps of a passenger’s flight.

Enviro.aero is supported by Boeing and Airbus, the major engine manufacturers and others, under the umbrella of the Air Transport Action Group (ATAG). I think you’ll find a lot of great information about our industry’s commitment to finding solutions to environmental issues.

Comments (7)

Brad Regelous (Winnipeg, Manitoba):

I'm curious... if the CMO is looking so positive over the next twenty or so years, what's the problem in Seattle? Seems on one hand Boeing is afraid to set a precedent but on the other, they are saying "Look how much we're going to make!"

Norman (Long Beach, California, United States):

The future looks good, the CMO is very comprehensive,
but success is not accidental.

One of the brightest spots is the cargo aircraft market, as many air cargo operators are looking for new cargo planes as MD-11s and older 747 cargo planes are being replaced, I think Boeing can maintain a strong domination of the cargo market as sales of the A330 cargo plane has not been very strong, no major carriers at this time have ordered and the A350-900 cargo won't go into service until the next decade has nearly ended.

The "747 and larger" market looks good too as the many 747's are aging and some are looking for airliners larger than the 747 but not as big as the A380, the potential for sales are vary good, Emirates, Qantas, Singapore Airlines, and others are the best candidates for such a plane as recent order history and aircraft types and ages have shown.

Certainly the mid size wide-body market like the 787 has done very well with nearly 1,000 ordered before the first flight, I think the 787 will still be in production by 2027 with perhaps over 2,000 orders made and delivered with more orders and deliveries on the way.

I think some of the greatest markets continue to be
the Middle East, India, and China as they have been mostly resistant to the the economic downturn in the West.

Stephen Jessup (Everett, WA):

Good question Brad. We're wondering the same thing.

Paulo M (Johannesburg, RSA):

Great report. Quite balanced in my opinion.

Just two things: Obviously with nearly half of the deliveries going to the Asia-Pacific region, the Boeing Company expects new manufacturing competition emerging from this region - probably in the later half of the forecasted period, given how much effort it takes to set up a Boeing, Airbus, Embraer, Bombardier type enterprise. Kinda makes sense then to hedge your bets and continually strive for efficiency, while delivering the best products money can buy.

747 & larger market. Given the size of the market, if Boeing remained uncommitted to the 747-size category, it would be the same as ignoring a market greater in value then Russia & Central Asia, Latin America & Africa combined - or greater than the Middle East. I'm sure glad that Boeing has done better in the Middle East recently.

Mel (Seattle, WA):

I don't see anyone saying "look how much we're going to make!" What I see is Boeing saying "look how much business is out there!" If Boeing can stay competitive in the market, then perhaps there will be some good rewards.

G (France):

To Brad and Stephen:

It is about long term trend based on available current data plus some assumptions. One can suppose that the market outlook is one of the most important inputs when Boeing builds its industrial and product strategy. The only important thing is that Boeing believes in its forecast.

Otherwise, there are better methods to know what will happen in the next 20 years. You can find the list here.

Paulo M (Johannesburg, RSA):

40 years ago, they rolled out a 70-metre plane, that had a tail as high as a 6-storey building and a red stripe. The 20,000 Incredibles that built and supported it turned skeptics into believers - amongst themselves, amongst top management at The Boeing Company, in their communities, in the industry, in the media, in my father's generation - around the world.

It broke in pieces the words 'can't be done' every time it took off on another routine flight to the edge of the world over the last 4 decades. It has survived those decades not on its unique beauty, or its red stripe, its 70-metre body, or because you and I think it's cool. Was not the Concorde exceptionally striking? It offered something believable - something that could be believed in. It would have to be if The Incredibles put incredible effort into its creation - many times overtime - an effort unprecedented and surpassed only in imagination.

A whole industry of jets were built on its wake - in some respects, it still leads - as it has done from day one. It has grown a lot since it introduced a new frontier of comfort, capacity, economy, speed and safety. That combination is unique. There's still promise there.

Let's not get carried away. The days when it, and types like it carried the most significant traffic are long gone - although, it really had no peers - and still does not.

I guess, the point I'd like to make is that it changed the world - and the worlds of those that built it. Like the 707 did before it. Like every other Boeing jet since. Do people still believe that?

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