BSI: Seattle

Imagine stepping onto a jetliner and knowing instantly that you’re on a Boeing airplane. I suppose a big flashing neon “BOEING” sign would accomplish that. But we prefer a more appealing sensory approach where you actually see and “feel” the difference.

You’ve noticed this in the interior images of the distinctive 787 Dreamliner and the 747-8 Intercontinental. Now, passengers of the Next-Generation 737 will enjoy a similar experience – one that we hope, like the 787, will give you more of a connection to flying.

It’s something we officially launched today, called the 737 Boeing Sky Interior (and yes, I had a little fun with the acronym for that in our title). The name is derived from the signature blue-sky lighting you’ll see as soon as you board the airplane.


When you board a Next-Generation 737 with the new 737 Boeing Sky Interior, you’ll be welcomed by a soft blue “sky” created with LEDs.


New window reveals. Why is that significant? Because the window “reveals” will direct your eye to the view outside – and that is where passengers in our research told us they most experience the excitement of flying.

We took good advantage of the extensive research Boeing conducted in the development of the Dreamliner - looking into what passengers really want. So, the new 737 Boeing Sky Interior will also feature a number of similar design improvements, beginning with a welcoming entryway into the airplane – with new cove lighting and curving architecture.

Check out a short video we produced inside the new interior mockup.

Passengers will not only sense the soft blue LED lighting overhead – they’ll perceive the openness in the form of a simulated “sky” in the entry, which will welcome you as you board.

We’ll also be incorporating larger overhead bins that pivot open (providing more space for luggage above, and less need to stow bags at your feet, meaning more room to stretch your legs below). The new shape of the bins will also add to the sense of space in the airplane.

On a more intangible level, having room for your bags right above you and not several rows up or down the cabin takes away some of the anxiety many people feel when flying.


Bigger bins mean more room to stow your bags. More storage above creates legroom below.


You can see and “feel” the difference. Soft blue cove lighting, curving architecture and larger window “reveals” offer a sense of space and comfort.

New sculpted sidewalls are also part of the new look in the cabin, adding some additional interior width. Together with the other architectural features such as the pivot bins and the LED lighting, the cabin will appear significantly larger and wider.

Also, while the actual size of the structural window remains the same, by redesigning the inner window “reveal” and window shade, we’ve added a bit to the maximum viewable area – amounting to about 10% greater viewing than the A320.

Other features:

  • Improved ventilation and cabin noise reduction
  • Intuitive passenger service units with an improved call button layout, lighting and speakers
  • New, touch screen flight attendant panels and controls

A close up image of the new passenger service unit.

In conjunction with the new interior are several Next-Generation 737 performance enhancements – a 2% reduction in fuel consumption by 2011 due to structural improvements to reduce drag and fuel use, and improvements by our engine partner CFM.

As I’ve mentioned many times before, we’re absolutely committed to continuously improving our products, and the 737 Boeing Sky Interior and performance enhancements are just a demonstration of that commitment.

Airlines have reacted very positively to the new interior. Seven airlines from around the globe are launching the new product today. We think introducing this new interior philosophy is a real breakthrough in narrow body interiors, offering many of the passenger-preferred features previously only available on today’s twin-aisles.


Many people familiar with the current 737 interior told us they can’t believe we haven’t increased the diameter of the airplane!

The first deliveries of airplanes with the 737 Boeing Sky Interior are scheduled for late 2010 and early 2011. When our launch customers fly these new airplanes, their passengers on the Next-Generation 737 will enjoy many of the same passenger-pleasing experiences as passengers on the Dreamliner.

Just don’t expect a flashing neon sign when you walk onto the airplane! My apologies, the improvements didn’t call for that. But I’m pretty sure that even without the neon, everything around you will signal that you’re in for a great flying experience.

Comments (21)

Paulo M (Johannesburg, RSA):

Just by looking at the pictures, you can see the inspiration (we cross our fingers and toes in anticipation of its maiden flight). Pretty cool fresh look. And the enhanced performance will be appreciated - some from CFM; probably coming off their Tech56 drive. It's going to be tough to beat that - at Boeing.

Just a question, is the new interior significantly lighter than before?

Norman (Long Beach, California, United States):

The new 737 interior looks spectacular and it is reminiscent of the design proposals for the interior of the 787, the overhead bins look somewhat like the ones on the 377 Stratocruiser and they seem to provide for a lot of head space and provides for a "wider look".

Kinbin (Taipei, Taiwan):

Intangible lighting moods, and contoured paneling are a boost for the feel-good factor.

Larger, deeper and sturdier overhead bins would be a welcome sight since airlines are beginning to charge for each and every checked bag. Another point is spacious lavs and galleys.

Hope that the BSI has incorporated the tangibles as well.

Mike (Kirkland, WA):

Looks so awesome...I can't wait to see it on Alaska Airlines and Southwest Airlines :-)

Drew V (Troutman, NC):

That new interior looks like something out of star trek! It is really slick and I look forward to sitting in one of those someday.

Will the individual airliners tailor them to different colors or will they all be the same as shown? Also, how comfortable are the seats compared to the past? Overall, I love the new look and allowing for a better view out the windows is a great addition (reveals). To a passenger, there is no such thing as a window too big on an airplane!

Wenarto (Seattle, WA, USA):

I have so many friends flying around the globe, and most of them are in non-airlines related business people. Often I asked, what airplane did you fly on? They had no that I read this article, I know in the future that my friends will know that it is a Boeing airplanes.

Dave Mallary (Cordova, IL, USA):

That's a fantastic-looking new interior! Nice job on the ergonomic redesign!!

One item caught my eye, however: on the close-up picture of the Passenger Service Unit, the small white light buttons look like they might be hard for passengers to find - especially in darkness or low light - since they are located against the same-colored white background.

Was making these light buttons a different color - like yellow - ever considered? That bright color - along with making the buttons larger - seems to work pretty well on the current PSU panels I've seen as a flying passenger...
Just a thought. Anyway, keep up the good work, guys.

Richard Collins (Huntington Beach A3 ):

Who is the interior design partner ( supplier ) please.

Nguyen Hoang, Duc (Halle, Sachsen - Anhalt, Germany):

Wow, it looks so perfect, really modern and practical. Boeing has always a lot of ideas to improve their aircrafts, both interior and exterior, which make every flight better and better with lower cost.

Continue to do it!

Samir Lotfi (Seattle Washington):

Wonderful Job.

Thank you.

Luis (Monterrey,Mexico):

would be possible to update other aircraft with new interiors?

Deb Wilson (Everett Wa):

It looks like the passenger service unit is still attached to the stow bin. Why didn't Boeing go with the 787 seats where the passenger service is attached to the seat, allowing airlines more flexibility in their seat configuration? Also isn't the 787 stow bins easier to install because you don't have all of the wire bundles over head to deal with?

Tim (Baltimore):

( One item caught my eye, however: on the close-up picture of the Passenger Service Unit, the small white light buttons look like they might be hard for passengers to find - especially in darkness or low light - since they are located against the same-colored white background. )

Or ? The subcontractor for Boeing who makes these units could make buttons with a neon blue color back lighting inside the buttons with mini L.E.D.s sort of like the XBOX 360 ? ...

Hey Randy ? can I get a job with Boeing on designing ? .... lol... just joking.... but that would look cool with those white buttons with neon blue back lighting inside it...

Tim (Baltimore):

Has Boeing done a feasibility study on the 737 to see if it can be built out of carbon fiber barrels ? and be done in a cost effective way ?
Because, if the 737 could be built out of carbon fiber barrels like the 787 ( only a little bit wider ) .... then Airbus could not even touch this market.
Can you imagine how great a aircraft the 737 would be if it were built out of carbon fiber barrels ?

Chris C (South Africa):

Lovely new interior on the fuel-efficient 737NGs! The cabin certainly looks state-of-the-art, 21st-century technology, and it's a pleasure to hear that the 737NG will become a further 2% more fuel-efficient on the improved 737 BSI. Really, a superb job on the new interior!

Ed (Ireland):

Are those lighting features standard or optional?


Very nice, and very consistent. Would love to see airlines retrofit these interiors into 757s.

Kevin K (Edmonton, Alberta, Canada):

I love the blue LED lighting; it really gives it that blue sky feeling. I also like the white seat covers with the blue accents. But I got to tell you, if a CEO actually ordered a plane with white seat covers the cabin cleaning crews would string him up.

Gordon Werner (Seattle, WA):

I really like the look of this new interior but I have a couple of questions.

I hear that it will be cost-prohibitive to retrofit this interior in existing fleets. Is this true? You'd think that at a D-Check when they remove the interior that it would be easy to replace it with this new one ... is there some other reason, like a change to the aircraft structure that makes this a problem?

also, considering Boeing's relationship with Alaska Airlines ... why aren't they on the list of customers for this?


Glad to see Boeing addresses that essential element, passenger comfort, not just cosmetic improvement; more bin space easily trumps all other concerns, because at current seat pitches, stowing luggage in front of a passenger is not practical. Boeing has always done its part to promote the pax experience, now let's see if the airline service culture improves as well.

Jon Atkinson (Toronto,Ontario,Canada):

The 737 would be better if the shape of the wings could be bent like the 787 or 747-8 and the engines more fuel-efficient and quieter like the GEnx or the Trent 1000. The body of the 737 could also be made of composites. This improvement could also be made on the 747-8 because the 747-8 is made out of aluminum and not composites. These changes that are currently on the 787 and the 747-8 could also be made on the 767 and the 777 making both of those planes even more efficient and I think airlines would definitly go for these best-selling planes when they are even more efficient. Another feature would be the ability to tint the cockpit windows so pilots would not have to wear sunglasses and still be able to look outside as this window tintiny technology is currently being used on the 787. A good question would be is the Rolls-Royce Trent a reliable and safe engine to use on Boeing planes. As you made have heard about the A380 engine incident and the 777 the had to make an emergency landing at Heathrow airport. I also have heard rumors about an engine surge with the 787's Trent 1000 on one of its flight tests.

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