5 years time

Last month marked my 3rd anniversary as Commercial Airplanes V.P. of Marketing - and my 3rd year of blogging.

And it occurs to me as well that Randy’s Journal has been around for more than 5 years now.

Hard to believe, but over that half-decade-plus we’ve had 5 million page views from 2.9 million unique visitors.


5 years and 2 Randys.

Boeing launched this “experiment” in the early weeks of 2005, when blogs were a relatively new medium. In the corporate world, it was virtually uncharted territory. We were one of only a small handful of major companies dipping our feet into the waters of executive blogs.

We certainly thought we could make Randy’s Journal into something, but at the time we weren’t exactly sure what that might be. Well, I think that as we celebrate 5+ years of blogging, it’s clear that we’ve exceeded even our own expectations.

We’ve posted about 450 entries and thousands of comments. Over time our blog has evolved into a really effective medium to interact and share with our own employees and retirees as well as our customers and stakeholders and of course, all of the aviation enthusiasts around the world.

Media read it, aviation analysts read it, competitors read it.

I’m constantly amazed at its global reach. Almost everywhere I go somebody asks me about Randy’s Journal. And we’ve actually made news through it. We’ve been quoted and cited (and endlessly debated) in the Wall Street Journal, Associated Press, Bloomberg News, Aviation Week, Airliners.net, Flight International, Reuters and many other media and blogs.

We’ve also helped pave the way for other successful ventures such as United States Tanker as well as a number of internal Boeing executive and employee blogs.

A great thing about doing this blog is the feedback, not only from the outstanding comments, but from the wider world of social media and the bloggers who blog about blogs.

One of the first prominent media and marketing experts to critique Randy’s Journal was Rohit Bhargava, senior V.P. of Digital Strategy at Ogilvy Public Relations and a blogger himself.

In his book, “Personality Not Included,” Bhargava cites Randy’s Journal as an effective corporate blog “that has managed to do what few other companies have managed to do - build a blog that is a true voice of a company.”

That’s pretty good results, and fairly well sums what we hoped to achieve with our little experiment when we launched it

So yes, we’ve come a long way in 5 years’ time. It’s been a great run and I can’t wait to see what the next 5 years have in store.

Comments (9)

Paulo M (Johannesburg, RSA):

Wow - congratulations! Always a great avenue to explore Boeing news from another angle -- news behind the news. Keep 'em coming!

Richard M (New South Wales):

Well done Randys! Thanks for the great information, timely updates and spectacular photos.

In years to come, this blog will be a superlative resource of the history of Boeing in 2005, 2006, 2007, 2008, 2009 and 2010 and beyond. I hope the archives are safely kept.

Your friends in the sky appreciate your clarity and direct approach - with a little sly humour thrown in!

Hernan Saldana (Lima - Peru):

Congrats to both Randys and the Boeing Company for the huge success of this blog. I have been following the blog almost since it started and I cannot wait for a new post to appear, giving us, aviation fans, more news and info.

Today it's five years, but I am pretty sure many more will come!!

Norman (Long Beach, California, United States):

Congratulations on 5 terrific years and the prospect of many more years to come! I enjoy reading and contributing to this blog, it is by far the most informative and honest web site when it comes to information and progress of Boeing aircraft.

Greg Robinson:

Congratulations on 5 years of blogging. Randy's Journal *is* the only voice of a major corporation with personality.

Vero Venia (France):

Three years!
Is it time to move on?

I hope another Randy will take over the blog if you move. Randy Neville?

A fellow blogger.


Way to go Randy!

I must say that I have been reading your blog for a while now and at times I have been critical of the many delays on the B787. However, as a blogger, you do an outstanding job of letting us in with the many different things that go on with that particular airplane as well as all the other Boeing commercial programs. Is like having a small window to peek inside the company. I sincerely thank you for that and hoping that you will continue providing us with that opening so we can keep track with the many different things that your company is involve with its day to day business of creating the best flying commercial planes we're accustomed to fly on a Daly basis.

Jim Hasstedt (Everett, WA, USA):

Congratulations on the anniversary! It's one of the few blogs I read that is always educational, interesting and entertaining, and provides us all a first hand account of your travels and perspective as you relay news of Boeing aircraft from around the world. It's fun for those of us too who play a small part by adding our two cents worth of feedback.

Thanks and keep up the good work!

Jeff Cohen (Durham NC):

Congratulations, Randy on the continuation of 5 years on a great corporate blog. You have truly demonstrated how a solid corporate blog can make a difference by putting a human face on a corporation. Thanks for linking to our profile on SocialMediaB2B.com.

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