Big numbers

Over the past few months I’ve noticed some creative ad campaigns produced by a couple of our really good industry partners. I wonder if you’ve seen them as well.

The first features the 777 Freighter.


In this ad for Hong Kong and Shanghai, the message in the airplane shape says, “New, faster 777 freighters. So you don’t have to rush.”

FedEx Express was running this ad campaign throughout Asia over the summer, promoting the 777 Freighter’s efficiency and environmental responsibility. The 777F entered service connecting Shanghai and Hong Kong with the FedEx Memphis hub in January.

As you can see, the messaging is designed in the shape of of 777F, filled with Asian characters. The campaign ran in seven key Asia Pacific markets — China, Hong Kong, Korea, Malaysia, Singapore, Taiwan and Thailand.

In some of the ads the message reads: “18 percent lower emission aircraft … because the environment has deadlines too.”

More and more of FedEx’s customers view sustainability as increasingly important. and the company has undertaken a 15-year initiative to reduce greenhouse gas emissions intensity from its FedEx Express global air operations by 20% per available ton mile by 2020.

The second campaign I wanted to mention involves our great engine partner CFM.


CFM has installed billboards such as this one throughout Seattle this year to celebrate the 30th anniversary of the CFM56-powered 737.

The Boeing 737 and CFM go back to October 1980 when we signed a agreement for the CFM56-3 to be the sole engine on what is now called the 737 Classic.

We renewed the agreement about a decade later to include the CFM56-7B for the Next-Generation 737s.


The CFM billboards are on display at several spots inside Sea-Tac International Airport as well as in Everett, south Seattle near Boeing Field, and in various locations in Renton near the Boeing plant.

As CFM International puts it, CFM could not have achieved its status as one of the world’s largest commercial aircraft engine manufacturers without their relationship with Boeing.

So the billboards are their way of saying “thank you” to the people who work day in and day out on the 737 Program.

And I say thank you to both FedEx and CFM for their great partnerships with Boeing.

Comments (8)

Vero Venia (Montreal, Canada):

Sounds like LeapX will be the engines for the future 737-8 and 737-9.

Kurt (Philadelphia, PA):

Averaging one takeoff every 4 seconds, by my count, means over 21,000 departures a day. That also means that more than 2,000,000 people board a 737 daily - more than the population of Philadelphia! Truly a remarkable statistic!

Gary Gerfen (Ft. Greely, Alaska):

Great ads, how about the hometown Alaska Airline who displays "Proudly All Boeing" on their aircraft? They had a great partner ad on the bill board on I-5 (Jet City)with Boeing and Alaska Airlines names in the corners as I recall. That is a great partnership for sure.

Freddy Hagens (Everett, WA):

Probably another good reason not to re-engine the 737 and keep this great CFM line going. Boeing is being pragmatic with that decision.

Randy Tinseth:

@ Gary:

And great minds think alike! We focused on that Alaska Airlines billboard in a post back in April titled "Jet City."

Chris C (South Africa):

These are the days worth living!
I'm thrilled to see that FedEx has ordered an additional 2 777Fs.

Norman (Long Beach, California, United States):

The quality and reliability of the synchronization of the 737 and the CFM engine together in action is outstanding as thousands of 737s millions of flights and billions of passengers can attest.

Gary Gerfen (Ft. Greely, Alaska):

FYI - not sure if you will see this but last weekend on a flight from FAI to ANC on ASA, I sat next to Bill Ayer (CEO Alaska Airlines) and thanked him for his partnership with Boeing. Bill said we buld a great airplane! Asked him if his route structure would allow for any 787's in the future, and the reply was not at this time.

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