Creative marketing

Some of our customers have once again come up with some classic April Fools’ Day news releases. In the spirit of the day, I wanted to share some with you.

WestJet: Talk about a creative way to save fuel. Their fake news release says the airline will start pumping helium into the ventilation system to lighten the weight of their Next-Generation 737s. They even produced a hilarious video that you have to watch.

Virgin Atlantic: On their Twitter account, they announced that they’re now growing fresh herbs and veggies in a special onboard vegetable patch.


Virgin Atlantic’s veggie garden.

Ryanair: In an effort to help you avoid other people’s children, the airline says it will introduce “child free” flights. The best quote from the release: “When it comes to children we all love our own but would clearly prefer to avoid other people’s little monsters when travelling.”

Southwest: Our friends at Southwest claim to have discovered a way to travel through time— taking customers on a trip back to their very first flight in 1971. Check out the video here.

I’ll close today by directing you to something that’s actually very real. The April issue of Frontiers magazine offers a beautiful photo of the 747-8 Intercontinental during its first flight that you can download here. Have a great weekend!


First Flight of the 747-8 Intercontinental.

Comments (3)

Allplane (London, UK):

And there was also Easyjet claiming the soon-to-wed Princes of Wales had booked their honeymoon ticket LGW-Edinburgh on the orange low cost airline.

Andy (Boise,ID):

One of the Best Orange and Blue pictures I've ever seen from a Boise State Broncos Football fan. That is the most regal settings in the Northwest for the Queen of the Sky's. "It doesn't get any better". Need a little Bond music to go with the moment.

Norman (Long Beach, California, United States):

One of my favorite April Fools postings from was a posting about Boeing scrapping the 797 in favor of classic airframes like the re-engined 707 and 727 being brought back into production to replace the 737NG and the 757.

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