Up close and personal

If you’ve never had the good fortune of standing beside a Next-Generation 737, we have a fix. Thanks to some pretty cool technology, you can now get down to “rivet level” of the airplane without leaving your computer.

A digital marketing firm called [wire]stone worked with Boeing to create the highest resolution images ever taken of the 737. The detail is so rich that you have to count it in gigapixels—1000 times the information of megapixels.


Click on the image for a cool “zoom in” experience.

With a new 737-900ER for United Airlines serving as the cover model, digital cameras were placed on several robot mounts to capture 20,000 hi-res images of the airplane. Those photos were then stitched together to create a 360-degree interactive view of the airplane. As a result, you can zoom in on just about every part of this 737 and learn more about how it functions. Click here to try it out. (Boeing employees can experience it from a home computer.)

Although you may have never seen a 737 like this, you will definitely see this airplane (and, pending board approval, its new engine variant) for decades to come.

By the way, as part of our continuous innovation the first 737 with certified performance improvement engines was delivered to China Southern last week. It’s part of a performance improvement package (PIP) we began testing last November with the goal of cutting fuel consumption by 2 percent. The new improvements will give our customers an airplane that’s up to 7 percent more efficient than the first Next-Generation 737s delivered.


The new CFM56-7BE engine configuration, which is now standard on all delivered 737s, is an improved design that includes high and low pressure turbine modification.

So go ahead and get up close and personal with the 737. It’s quite a view. (To see how the photo shoot came together, watch this video)

Comments (5)

Cristiano (Campo Grande, MS, Brazil):

I have asked God to send me a Boeing 737-800 with CFM56-7BE engines for Christmas. Santa Claus will "drive" it towards the runway I have opened for its landing!

I still prefer it to A320 NEO. And the next 737s will be even better!

737s are like sugar cane, the more you grind it the more juice (profit) you get from it!

Pete (Calgary):

Great stuff Randy . A very impressive zoom around and a gorgeous airplane . Thanks for sharing .

Norman (Long Beach, California, United States):

Nice shots, this is a great way for a laymen to find out how an airliner particularly how a 737NG works. The viewing freedom is like none other that I have ever seen with anything, great job.

Jon Evans (Coral Springs, FL):

Hi Randy,

I understand the 787 will be at the EAA show in Oshkosh, WI.

Will you be attending? Please make a post regarding this along with pictures. I understand people will be able to go on the plane. This would be a great opportunity to create a post so people will know about this show.

Here is the link on Air Venture's web site.

This is very exciting!!!


Andre van Staden (Johannesburg, South Africa):

Hi Randy

Great blog you have here, I read it on a regular basis.

I was wondering, in 2011, Boeing had this Boeing 737 interactive image, as per above article. But I cannot seem to find the link/page on the www.newairplane.com website, has it been removed? Is there another link perhaps?

Keep up the great work.

Many thanks
Andre van Staden
Aviation Insurance Underwriter and self professed aviation nut

Post a comment

We welcome your comments. However all comments are moderated and may not post immediately. Offensive or off-topic comments will not be posted. We will not treat any comments you submit as confidential information. Please do not submit comments that contain any confidential information belonging to anyone else.

By submitting a comment to Randy's Journal, you agree to our site terms and privacy policy, and to having your name displayed with your comment. All or part of your comment may be posted or cited in the blog. Your name and personal information will not be used for any other purpose, and we will not publish your e-mail address.


More posts