It may have been one of the best kept secrets in Boeing history. I’m still amazed we managed to keep the name 737 MAX under wraps until our official unveiling at today’s press conference. The members of our new family of aircraft, the 737 MAX 7, 737 MAX 8 and 737 MAX 9 (for the record, there’s no dash), made their debut. While the name MAX and the new Boeing livery are grabbing headlines, it’s the performance we expect from this airplane that has me excited.
The 737 MAX is unveiled at today’s press conference.
We’re offering our customers an airplane that will have a 7% lower operating cost than the A320 neo. The 737 MAX’s fuel burn is also expected be 16% lower than what the competition is offering right now— and 4% lower than what they’ll be selling in a few years.
Combine the MAX fuel savings with MAX reliability and MAX passenger appeal with the Boeing Sky Interior—and you have a triple threat that simply won’t be beat in its single-aisle market segment.
Posing with the newest member of our airplane family.
An interview inside the 737 Boeing Sky Interior mockup with aviation reporter Glenn Farley from Seattle’s KING 5 TV.
Our decision to go with a new engine family of airplanes instead of an all-new small airplane actually benefits Boeing in several ways. With a smaller work statement on the 737 MAX, it opens up more opportunities to do things around the wide-body market—whether it be a new version of the 787 or to make improvements with the 777.
The 737 MAX 9.
Today’s Next-Generation 737 is already heads above the competition and getting better almost every day. With the 737 MAX, we’ve set the bar much higher. Order commitments for 496 airplanes from five airlines speak louder than any words today.
A 737 MAX family portrait.
By the way, the name 737 MAX has definitely created a buzz out there in the world of social media. It reminds me of the feedback we got after unveiling the new livery for the 747-8 Intercontinental. While some people loved the Sunrise red and orange colors, others wished we’d stuck to something more traditional. So, here’s your chance to weigh in on the MAX—the name, the livery, the performance benefits, its market position—whatever you like. Feel free to leave your thoughts in our comments section below, and also check out a video I took part in showcasing our new family member.