"Proudly All Boeing"

It’s always great when we get to team up with Seattle’s hometown airline. And today, we made some history in the process. We’re thrilled that Alaska Airlines placed an order for 50 of our 737s, including 20 MAX 8s, 17 MAX 9s, and 13 737-900ERs. The $5 billion list price order is the largest in Alaska’s history.

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The 737 MAX and 737-900ER in Alaska livery.

The Next-Generation 737 and now the MAX will allow Alaska to dramatically expand the reach of their network, opening new markets profitably. What makes this order even more special for us is that Alaska will continue to be “proudly all Boeing” for many years to come.

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With today’s announcement, total orders for the 737 MAX now stand at 858. I’ve been calling 2012 “The Year of the MAX” well before the year even started—and it definitely seems to be shaping up that way.

I thought you’d enjoy the pictures and video below showing how Alaska surprised its employees with the big news.

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Alaska employees gather for a special meeting to learn about the big order.

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A piece of Alaska history hauling a logo of the “Salmon Thirty Salmon”.

Comments (2)

Paulo M (Johannesburg, RSA):

Fantastic, well done to you and your major partners Alaska and CFM!

Norman (Long Beach, CA):

Congrats to Boeing and Alaska Airlines on the order for fifty 737 aircraft. Though I can't imagine this might be the end of the line for the old venerable -400, I know Alaska will have one of the youngest fleets in the industry.

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