During my recent business trip to New Zealand, it was impossible to miss a new campaign by our friends at Air New Zealand. Leave it to them to come up with yet another creative in-flight safety video. And it was filmed on one of their 777-300ERs.


After branding itself the official airline of “Middle-earth,” Air New Zealand produced a video that pays tribute to the upcoming movie “The Hobbit.” It’s not very often that you see Gollum and Sir Peter Jackson in the same video. If you haven’t heard about it yet—it really is a must see.

I’ll add a little eye candy as well for the weekend— Air New Zealand’s 777-300ER painted all black in a salute to the All Blacks rugby team.


Comments (2)

Norman (Long Beach, CA):

Very nice video. Not a bad way to promote the airline of the land of Middle-earth. Being a fan of the series I regularly see the Air New Zealand 777-300ER aircraft fly over my house on its way to LAX.

David S (New Orleans LA):

Absolutely stunning. If it's possible for a plane to approach a work of art, Air New Zealand's 777-300 Hobbitcraft and "all black" 777-300 gets the prize.

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