Just the facts

This week, our 737 team set a new record for both orders and deliveries in a single year. A 737-900ER for United Airlines was the 377th single-aisle we’ve delivered in 2012. Total year to date net orders for both the Next-Generation and the 737 MAX currently stand at 1,031.

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Here’s the 377th 737 we’ve delivered so far this year.

It’s understandable that with all the orders we keep racking up, the competition would get more than a little nervous. Some recent ads clearly show just how nervous they are. We currently have 969 total orders for the MAX. 13 customers have publicly announced their orders, and we’re more than grateful for their confidence in our performance numbers regarding fuel efficiency and operating cost.

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The 737 MAX family.

While history has shown that our performance claims hold up, you don’t have to take our word for it. Just look at our solid 737 customer base and a backlog of more than 3,000 airplanes— with about 2,000 of those airplanes being Next-Generation 737s.

And no, we aren’t resting on our laurels. We continue to improve the performance of the Next-Generation 737 every year. Those improvements will translate directly to the 737 MAX. From fuel and engine efficiency to aerodynamic improvements to the gorgeous Boeing Sky Interior— our commitment is to invest in technology to make sure we’re building the best single-aisle airplane in the industry— period. Our road map for the future includes radial tires, updated lavatory configuration and enhanced connectivity.

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The Boeing Sky Interior.

The competition worries that “less sophisticated airlines” might be swayed by our claims on the MAX. We have full faith in the airlines and believe they’ll continue to make the best choice for their business needs. We stand behind our claims, and our airplanes, 100 percent.

Comments (9)

Karl (Oslo):

Hi,

Buying any Max or any NEO from either Boeing or Airbus is a toss-up in my opinion.

However, if as Boeing is saying that the 747-8 Intercontinetal is more fuel efficent per seat than the A380, how come the Queen of the Skies is not winning the order game? You know, the A380 has roughly 30 percent additional floor area onboard. Shouldn't a realistic seat count reflect that difference?

Anyway, I'm really looking forward to my first 787 flight on Norwegian from OSL to JFK.

Toshioboy (Portland, OR):

Way to go Randy. The 737 was, is and will be the best workhorse in the skies. I've flown in all of the models. Now I can't wait to be one of the first on the MAX. 737 forever !

Mike Bohnet (Herndon, VA, USA):

Randy,

First off, thank you for doing this blog. This is my first post, but I have been reading it for a while now because I truly enjoy the information and anecdotes you provide, especially the pictures. Keep up the great work.

I have to say that I almost fell out of my chair when I read Leahy's "less sophisticated airlines" comment. Perhaps it's just me, but it seems counterproductive to the mission of a sales chief to risk insulting potential customers, only to justify a ridiculous add that airlines will ignore.

Finally, I think the thousands of Boeing employees deserve a huge THANK YOU for the incredible job they are doing in stabilizing the 787 production system. Doubling the rate this year is truly impressive, and I hope the employees feel appreciated (I'm not taking any side in the current negotiations with SPEEA).

Regards,
Mike

James Baloun (Palo Alto, California):

The recent advertisements were very disappointing and struck be as rude. Everyone I talk to agrees, they ads were a bit too much. It appears the campaign back-fired and reflected poorly on Airbus.

Underestimate Boeing products at your own risk.

David Balton (Ft. Lauderdale, Fl.):

Airbus might be right about one thing: the 737 does have its roots in a 1960's design, but it's a design that works! I believe the 737 ultimately will be remembered with the same reverence as planes like the DC-3. Whether the A320 will be remembered that way remains to be seen. (BTW why does Airbus insist on calling their winglets "sharklets"? They are simply blended winglets just like Boeing planes have had for years).

rsal (USA):

Randy,
No doubt B737 MAX project is doing well, I wish B787 program is doing the same. I wonder why Boeing don't gather their effort and clear the current stand by planes (around 10 Nos.) available in your backyard and due to be delivered before the end of the year. Hence 2012 will be a very good year for B787 program.
Moreover, I wonder why Boeing keep on producing Air India & China Southern Airlines planes as planned while they are hesitant to receive their current completed ones available in your backyard?
So far Boeing delivered 38 plane, Do you think Boeing will be able to deliver 45 B787 before the end of the year. I am sure you can.
If it happened, It will be a great progress for B787 program.
Good Luck.
rsal

Tim (Baltimore):

Dave from Floria, yes, the 737 design works and if customers keep ordering then Boeing should keep building it.
Right Randy ? if it works ? don't fix it.
Randy ? who cares what big loud mouths say about Boeing's products, it's the airlines who order those products who have the last say and the customers who fly in them.
Why spend billions to design a fresh design when the old one can be updated for less and the airlines are happy with it ?
How much more efficiency can you get with a fresh new airplane by spending billions ?
Just like Moore's law with computer at what point does a airplane design get to the point where there is no more benefit in starting from a clean sheet airplane vs updating a older design ?
It's the cost benefit ratio.
Don't get me wrong, if Boeing were to go and show a airline a new type of technology and the airline asks Boeing to build it, by all means build a new sheet design.

Norman (Long Beach, CA ):

I think the improvement of the 737 Next Gen is why airlines are not just ordering the 737MAX in which their is nearly 1,000 orders but still buying the current generation of
737 in production. The 737 line is one of the most efficient and productive production lines on the world.

Paulo M (Johannesburg, RSA):

Definitely a higher-ground response you guys have taken here. Neat.

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