November 2013 Archives

One for the books

It turns out the launch of the 777X last week in Dubai was historic in more ways than one. I’ve already pointed out that the 259 orders and commitments valued at more than $95 billion is the largest product launch in commercial jetliner history by dollar value.

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But looking back at our order books, we found some other stats that show just how incredible this launch really was:

•It took six years for the original 777 program to accumulate as many orders as the 777X (777-200, 777-200ER and 777-300)

•It took seven years to gather that many 777-300ER orders

•The 777X commitment from Emirates for 150 airplanes has the same number of units as the first 4.8 years of original 777 orders

•It took almost 13 years for the A380 to reach the exact same number of orders as the 777X did in one day

•The 777X has more orders and commitments than the A350-1000, which launched in 2006.

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Here’s me with Scott Fancher, vice president and general manager of Airplane Development, standing next to the 777X model at the Dubai Airshow.

There’s no question the 777X is going to be a special airplane. But why has it taken off so quickly? Let’s talk about its outstanding value proposition.

The 777X will have 12 percent better fuel efficiency than the A350-1000.

As you can see in the chart below, it has the ability to carry about 60 more passengers or fly 1,500 nautical miles further that the competition.

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It will be the next big step forward when it comes to the passenger experience.

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And finally, it’s being built upon the foundation of the 777, one of the most reliable widebodies in history. This is the right airplane at the right time— and I’m excited to take the journey.

That's a wrap - Dubai 2013

I’ve just arrived home from the Dubai Airshow—where not even a sandstorm could stop all of the excitement. Once the dust literally settled, the show turned out to be a huge success for Boeing and our customers.

Needless to say, the 777X stole the show with record-breaking orders that speak directly to the demand in the Middle East. I’ll let the pictures do the talking as we look back on Dubai.

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Media loved talking about the 777X. Here’s just one of the interviews I did— this time with Dubai One News. This show is really gathering international attention, including reporters from China and Japan.

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Here’s a huge scale model for the new airport in Dubai under development. It will be the second airport for the city, reflecting the growing demand for airplanes in this region.

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Standing next to LEAP engine that will be used for the new 737 MAX. Our customer flydubai committed to up to 100 MAXs during the air show.

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Visiting one of several BBJs on display at the show. Chuck Colburn, who represented Boeing on the airplane, is pictured with me.

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I hosted visitors on the Royal Brunei Airlines 787. He’s me with the airline’s “Betterfly” on-board team. A big thanks to Steve Hayes who represented Boeing on the airplane.

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“Betterfly” branding for Royal Brunei.

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This giant 777X model was on display at the exhibit. Everyone wanted to take a picture of it. Emirates’ Tim Clark, who said the airplane will “sell like hotcakes,” got the ball rolling by committing to 150, what will be the largest Boeing order ever by dollar value.

History in the making

DUBAI - The first day of the Dubai Airshow was truly one for the history books. There was a flurry of order activity in the first few hours as four of our great Middle East airline customers announced orders and commitments for 342 airplanes valued at $100 billion at list prices.

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What a beauty! The new 777X sporting a new livery.

The 777X, with its new burgundy livery, was also officially launched with 259 orders and commitments valued at more than $95 billion—the largest product launch in commercial jetliner history by dollar value. We thank Emirates, Etihad, Lufthansa and Qatar for their support in making the world’s next great airplane a reality.

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Boeing Chairman, President and CEO Jim McNerney (third from left) presents a 777X model in Emirates livery to His Highness Sheikh Ahmed bin Saeed Al Maktoum, chairman of Emirates Airline. To McNerney’s left is His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the United Arab Emirates and ruler of Dubai. At far right is Akbar Al Baker, CEO of Qatar Airways.

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This giant 777X model is now proudly on display in Dubai.

The 787 also reached its 1,000th order with a 787-10 order from Etihad. It is a milestone reached faster than any other twin-aisle airplane in aviation history.

Also, flydubai announced a commitment for up to 100 737 MAX 8 airplanes and 11 Next-Generation 737-800s. That’s the largest ever Boeing single-aisle airplane purchase in the Middle East.

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Here’s an image of a 737 MAX in flydubai livery.

Be sure to check out our special 777X website for more photos and video. While we may not be able to top Day One in Dubai, we look forward to what the rest of the air show has to offer this week.

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The 777X at night.

Countdown to Dubai

DUBAI - Hello from Dubai, where I’m gearing up for the big air show that starts Sunday. Obviously, all the buzz seems to be about the 777X and whether we’ll launch the airplane in Dubai, and with which customers. I’ll just say “stay tuned.”

It’s no surprise that this year’s Dubai Airshow will be all about widebody airplanes. I arrived in Dubai early to unveil Boeing’s Middle East market outlook. We project this region will need 2,610 new airplanes worth $550 billion by 2032. Twin-aisle airplanes will account for more than half of that demand.

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I spoke with media in Dubai to unveil our Middle East market outlook.

Boeing is in a great position to capture the biggest bite of that widebody apple. Obviously the 777X will play a key role in our Middle East strategy—and we’re thrilled with the feedback we’ve been getting from our customers here and around the world.

During our market outlook briefing, we had a back and forth with reporters about widebody demand, the growing role of low cost carriers in this region, 777X configuration, competition and the 787.

There’s also a lot of excitement and anticipation about what may happen during the air show itself. It will be great to see a Qatar Airways 787, a Royal Brunei Airlines 787 and a flydubai 737-800 with Boeing Sky Interior all on static display.

I invite you to follow this blog as I provide some perspective and color from the air show over the next several days. I’ll end with a few pictures from a great lunch we had in Dubai. Who knew I had to come all the way to Dubai for Thai food? I can tell you it was spicy— just like we expect the air show to be.

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Going to 10

As many of you know, the 787 program is increasing rate for the third time in just over a year — this time to 10 airplanes per month. Yesterday, the first airplane being built at the 10 per month rate loaded into our Everett factory.

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The wings for the first 787 built at the rate of 10 per month are loaded into position in the Everett factory. All photos by Ed Turner.

This is the biggest rate break ever for a twin-aisle airplane and the entire 787 team has done an outstanding job of reaching this target as scheduled. Enjoy the photos.

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Jumbo milestone

For anyone who loves the Queen of the Skies, here’s a milestone we can all cheer. The 747 program has kicked off production of its 1,500th airplane. The milestone airplane, a 747-8 Intercontinental, is scheduled to roll out of the factory in the second quarter of next year for delivery to Lufthansa.

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747 employees load the rear wing spar into the assembly tool, which is the first step in the major assembly process of a commercial airplane. Gail Hanusa photo.

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Employees sign a special banner that commemorates the journey of the 747 to line number 1,500. Gail Hanusa photo.

The 747 has been built in our Everett factory since the first program employees arrived in 1967. Over the years, the airplane has been produced in a number of passenger and freighter configurations as well as government, military and other variants— including the Dreamlifter, Shuttle Carrier Aircraft and Air Force One.

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The 747-8 Intercontinental.

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The 747-8 Freighter.

I’m proud to have headed up the marketing and in-service support strategies when the new 747-8 first came on the scene, working closely with our customer base. And today, I have the privilege of talking about where this airplane can take our customers and their passengers in the future.

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Here’s me posing with a 747-8 on a helipad in Sao Paulo.

Take a few minutes to watch this video that shows why this airplane is the true definition of a “flagship.”

 

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