Goldilocks effect

There was a great story in today’s edition of The Street highlighting some of the most innovative 787 routes being flown by our customers. It quotes aviation consultant George Hamlin as saying the airplane has a “Goldilocks effect” because it is “not too big and not too small — it is just right.”

I couldn’t agree more. In fact, the Dreamliner continues to open up more and more new markets. As of today, over 42 new non-stop markets are either now connected by the 787 or will be soon.

Here are just some of the more interesting city pairs:

Los Angeles - Melbourne (United Airlines, longest 787 route)

Denver-Narita (United Airlines)

Tokyo-San Jose (ANA)

Tokyo-Boston (JAL)

Toronto-Delhi (Air Canada)

Stockholm-Oakland (Norwegian)

Perhaps the one route that really surprised us all was London Heathrow to Austin, Texas flown by British Airways. I can honestly say that when we sat down to map out all the potential routes for the 787, London to Austin never even came to mind. Today, it is proving to be wildly successful.


Almost 37 million passengers have now flown on the 787 across the globe. Many of them are traveling non-stop on routes that wouldn’t have been possible before the Dreamliner was born. And that’s exactly what this airplane was built for.

Comments (9)

Tiernan (SFO):

You can count me in with the 37 million after flying the Norwegian 787 from Oakland to Olso direct... who would of thought that route would every be possible? Great aircraft and truly the most beautiful plane in the sky! My personal favorite it the all black Air NZ Dreamliner.

Michael Stephenson (Arnold (St Louis), MO, USA):

I'm really excited about flying on an Air Canada 787 from Toronto to Tel Aviv in March. A retired Boeing employee I've been following the development of the 787 and it's deployment with the airlines. So I can't wait to give it a try.

Harry Verdecri (Seattle, WA USA):

Great shot of the -9 flying past Mt. Rainier. Your air to air photographers do terrific work. Of course it helps that we have some pretty spectacular scenery in our back yard.

Emmanuel (Greece):

Pushing the Dreamliner to its range limits coupled with ETOPS restrictions and "never-even-came-to-mind" routes, shows great trust to its reliability. If not, what else? Well done Boeing!

Nick Johnson (Orcas, WA):

One of the city pairs that should be on the short list for the 787-9 is Singapore-San Francisco (or LA or Seattle). It's very odd that Singapore, which is one of the world's premiere air hubs, has had no nonstop service to the US since Singapore Airlines retired its A340-500's. The -9 would be perfect for the route.

Roger (Long Beach, Calif):

I have a ticket later this summer on the 787 and am excited to see it in action. This is a great machine you've built Boeing.

Norman Garza (Long Beach, CA):

The 787 has a unique opportunity in the long thin roots that are vital destinations for business and leisure. The 787 particularly the -9 provides the best economics for a plane with its seating capacity and range.

The picture of the 787 looks like a one in a million shot with the clouds, angle and proximity to the mountain.

Andrew Boydston (Boise, ID USA):

Its interesting you have noted the Goldilocks effect for the 787 family. I just mentioned the Goldilocks effect for a gap filler in the single aisle going to the two duo aisle, using the 757 basis for a new aircraft in my Blog (LiftnDrag). This was done without knowing of your references for the 787. However, on my blog I made a case for a bridge aircraft/gap filler complimenting both the 737 Max and the Dreamliner calling it the Goldenliner. It would directly affect the A321 as an insufficient option as compared with a "Goldenliner". Please, Randy, if you are able, give a clue if Boeing is considering a gap filler for continental/Atlantic travel using the 757 model slot.

Andre (Austin, Texas, USA):

As a plane geek I love the 787 but as a passenger who's over 6' tall the AUS-LHR route is torturous in Y class unless you have room to occupy a couple of seats and stretch a little, which is really only possible if you're flying on a weekday.

Only worse than that was when I did LHR-IAH in Y on a 100% full 763.

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