New livery

We had a lot of reasons to celebrate a recent delivery to Belavia. The airline took its first 737-800 purchased directly from Boeing, which came with a new fresh, modern livery.

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Airline employees, media and citizens of Belarus greeted the airplane when it landed today at Minsk National Airport.

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The new livery is the result of a collaborative effort between Belavia, Boeing and the design firm Teague. Before creative concepts were drawn, Boeing’s Airline Partnership Marketing team and Teague provided guidance and training through a series of brand workshops.

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The logo was inspired by the cornflower (“Valoshka” in Belarussian), which is a national symbol of Belarus— representing beauty, friendship and prosperity. The airplane’s interior combines a blend of cornflower blue, light grey and white with the Boeing Sky Interior lighting.

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The airline’s rebranding is closely timed with an expansion of its fleet and route network. Belavia is one of the fastest growing regional airlines in Central Asia and Eastern Europe.

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Congratulations to Belavia on this special airplane. You can see more in the video below.

Comments (3)

Todd (Boston):

Very well done. I googled the old livery and this is a nice refresh.

George M (Long Island, NY):

The restyling effort looks great. Kudos to all involved parties!

Norman Garza (Long Beach, CA):

Great makeover for Belavia, love the new flower.

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